Sales Training


Some people are natural salesmen, but many others are not. No one likes to be told what to do—so selling them something involves a whole lot more than calling them on the phone and claiming you have the best product or service on the market. The truth is that they don’t care about you, your company, or your products—or at least not at first contact. You have to convince them that their life will become better if they do business with you, and then prove that you didn’t lead them astray.

The sales process is relatively simple. First, a potential customer either contacts you, or you contact them.  You explain your product or service to them, and perhaps set up an in-person meeting or a product demo. You will probably also provide them with a pricing quote and other collateral or information that may help them make a more informed decision. Then, hopefully sooner than later, they will sign that agreement and hand over their credit card number, completing the sale.

Renowned business strategist, coach, and public speaker Dave Ferguson has over 25 years of senior-level experience in sales management and training. I am the go-to guy for any salesman or saleswoman who is seeking an elevation in their performance, no matter what industry they work in.

There are many other elements that are connected to the sales process, as well. What about marketing or advertising? Or customer retention strategies? I can give you tips on all of these issues and more. Contact me today to set up a free 30-minute sales training consultation.